Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where consumers have given explicit permission for both the advertising brand and the host site to reach them.
The search engine giant has created a brand-new method that it has dubbed Publisher Advertiser Identity Reconciliation, or simply “PAIR.” PAIR will enable advertisers to connect with users who have provided them with their contact information on websites they have also visited and received permission from.
In order to enable direct targeting, it essentially involves cross-matching the databases of the advertiser and the ad platform.
Read More: Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns
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