Elon Musk will appoint former NBCUniversal advertising chief Linda Yaccarino as Twitter’s new CEO to reverse a drop in ad revenue. Yaccarino will head the social media platform with heavy debt and challenges. She will focus on business operations and modernize advertising business.
Musk earlier this year admitted that Twitter suffered a massive decline in advertising revenue as advertisers fled the social media platform. Twitter’s trajectory of ad platforms will take a 180-degree turn under her leadership and will help build an “everything app,” as digital ads will continue to be a focus of the business.
Read more: Musk nabs ex-NBCUniversal ad chief Yaccarino as new Twitter CEO
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