DoubleVerify and Comscore plan to launch a shared offering that allows advertisers to get a more accurate view of the campaign’s performance across all platforms.
The partnership aims at ensuring that the ads are protected from unauthorized traffic and placed in a secure product area. The companies said they formed a partnership to verify and measure cross-screen ad campaigns.
DoubleVerify and Comscore plan to launch the joint offering as early as the second quarter of 2022 for a selected group of customers.
