DoubleVerify, software platform for digital media measurement, data and analytics, has announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure.
Data scientists, product experts, and marketing analysts make up the multidisciplinary team at the recently established DV Attention Lab, according to the company. The Lab, powered by DV Authentic Attention, and with a core team of more than 20 employees worldwide, will concentrate on offering advertisers sophisticated, attention-based insights and recommendations on campaign performance.
According to DV Lab, their committed team will work with marketers to unlock privacy-friendly, actionable “attention data” in order to boost campaign effectiveness and influence results.
Read More: DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance
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