HubSpot, a leading growth platform, announced multiple updates to its Sales Hub product, including a lower-priced Starter tier and improvements to its sales engagement tool, sequences, which is available in the Professional and Enterprise tiers. Together, these enhancements are designed to give growing sales teams more powerful tools at a starting price they can afford.

HubSpot Relaunches Agency Partner Program to Simplify Customer Service

“We’re dedicated to helping millions of businesses grow better, and a significant part of that is making foundational sales tools accessible to growing teams,” said Lou Orfanos, VP of Product at HubSpot. “That’s why we made the decision to entirely rethink our entry-level sales product, bringing more robust functionality to growing teams at a more affordable price.”

As of today, the price of the Sales Hub Starter has been reduced to $50 per month for two users, with additional users costing $25 per user per month. Along with the pricing, change comes a new set of features that include essential functionality like multiple deal pipelines, multiple currencies, and simple deal automation in addition to access to HubSpot’s popular quotes tool and calling SDK.

A Glimpse to the Future of B2B Marketing: Trends to Watch For in 2020

“For a fast-growing startup, Sales Hub Starter has the essentials you need to start building out a repeatable sales process and grow your sales team from the ground up,” said Michael Sene, director of sales at Deliverr, an e-commerce fulfillment startup. “Sales reps love the ease of use and can adopt it very quickly. Over the past year alone, we’ve increased our customer base eleven-fold, and now with Sales Hub Professional, HubSpot has continued to work wonders for our sales team.”