DoubleVerify announced the launch of DV Marketplace Suite, allowing ad exchanges, demand-side and supply-side platforms, marketplace, and media networks to implement network-wide brand safety, contextual controls, viewability, and fraud. DV Marketplace Suite introduces a new brand safety product that integrates with platforms to leverage DV’s industry-leading quality management solutions.
DV Marketplace Suite can also be used to maximize revenue and inventory quality. It is helpful for platforms looking to grow business with advertisers and publishers. It enables DV customers to seamlessly align monetization policy to the brand safety standards established by GARM.
