YANGAROO Inc. and WideOrbit announced a joint partnership. The collaboration aims at a specialized integration between Yangaroo’s asset management and delivery platform and the Electronic Material Instructions module of WideOrbit’s WO Traffic. The integration will allow advertisers and broadcasters a seamless end-to-end automated exchange of traffic instructions.
Faster data exchange between the platforms will also benefit stakeholders in managing real-time responses to receive confirmations when advertisers submit traffic instructions. The partnership will also aim to deliver inclusive tools that better connect TV broadcasters and advertisers by offering automated workflows.
Read more: Yangaroo and WideOrbit streamline Traffic Instructions between Advertisers and Broadcasters
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