Bloomreach, an e-commerce personalization platform, has launched a new one-click unsubscribe feature for its customers to comply with Google and Yahoo’s recent email sender requirements.
The feature allows email recipients to unsubscribe from mailing lists with a single click in the header or body of the email. Bloomreach has also provided expert guidance for marketers on navigating the new requirements, including the importance of personalization, email list cleaning, and following authentication protocols.
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Gmail and Yahoo have also announced a spam complaint threshold of 0.3%, making it necessary for businesses to monitor spam complaints and optimize their email strategy.