Engine, a provider of Omni Analytics and Data Science Solutions to Consumer Packaged Goods Companies and Retailers, has acquired media measurement firm Lift Bridge Consulting out of Minneapolis, effective January 8, 2024.
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The acquisition aims to provide marketers with unrivaled insights into the effectiveness of their media and marketing spending on sales dollars. Lift Bridge founder Rachel Robertson will join Engine as SVP of Marketing Solutions to lead the integration of the two solutions and provide ongoing strategic support to existing and new clients.
Read more – Engine Acquires Media Measurement Firm Lift Bridge Consulting
