GrowthLoop, a composable customer data platform provider, has partnered with TransUnion to offer a unified audience layer and high-quality consumer data.
The partnership aims to solve the issue of overspending on ad campaigns that fail to reach target audiences. The partnership will provide improved identity resolution and activation capabilities to boost addressable reach and maximize the return on ad spend.
The Enhanced Match Rate option within the GrowthLoop platform will allow greater reach and better engagement for enterprise customers. Marketers can expand their reach and attract new customers by overcoming the limitations of low match rates and eliminating the need for third-party cookies
Read More : GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach
Check Out The New TalkCMO Podcast. For more such updates follow us on TalkCMO News
