Cadent has partnered with Stirista to offer marketers a holistic identity-driven marketing solution. The alliance will combine the power of Cadent’s Aperture Platform with Stirista’s audience data to provide brand marketers with access to a broad range of data insights.
Cadent will integrate Stirista’s audience data into its data marketplace to allow targeting across linear, addressable, digital, and CTV. The two companies are at the forefront of the movement towards a cookie-less future.
The partnership aims to offer actionable insights and omnichannel marketing solutions that help increase brand loyalty and acquire new customers.
