Salesforce Marketing Cloud and Avochato, a provider of sophisticated messaging software, have launched a new interface that will enable marketers to text customers using Salesforce’s Journey Builder marketing automation tool.
With the launch of an advanced messaging integration for Sales and Service Cloud in 2019, Avochato became a Salesforce AppExchange partner. This integration enables sales and support organizations to interact with clients and prospects via Live Chat, SMS, and WhatsApp directly from Salesforce Lightning components.
According to the business, the customer lifecycle loop has now been closed by the Avochato Salesforce Marketing Cloud integration, making it one of the few businesses to synchronize SMS chats with all of the major Salesforce Clouds.
Read More: Avochato Announces Launch of Salesforce Marketing Cloud Integration
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