Vercel, a cloud platform for frontend developers, and Sitecore, a comprehensive digital experience platform, have announced a new strategic partnership.
The collaboration is a response to brands’ increasing demand for a more modular architecture. “The partnership with Sitecore will transform the web’s direct-to-consumer landscape by allowing retailers to build faster and more dynamic experiences,” said Kevin Van Gundy, Chief Operating Officer at Vercel.
Also read: Achieving Marketing Efficiency with Digital Marketing Transformation
Utilizing Sitecore’s XM, Vercel’s Edge Middleware, and deep integrations created to enable a headless solution by leveraging Vercel’s expertise in frontend as a service (FaaS) experiences, the companies hope to assist clients in creating composable digital experiences.
For more such updates follow us on Google News TalkCMO News.