Reddit has announced the acquisition of an audience intelligence and contextualization company called Spiketrap. With this agreement, Spiketrap’s contextual analysis and engagement tools, as well as the team behind them, will be integrated into Reddit’s ad business.
The move, according to the business, would improve its capacity to target users with advertising based on their discussions and interests on the platform, as well as increase ad-quality rating and engagement prediction models for auto bidding. Reddit boasts more than 100,000 active communities and a diverse spectrum of discussions, making it a well-liked platform for advertising.
As part of its ongoing efforts to assist businesses in reaching relevant and interested audiences, the company is now taking Spiketrap’s technology and workforce under its wing.
Read More: Reddit to Contextualize Conversations for Advertisers with Spiketrap Acquisition
For more such updates follow us on Google News TalkCMO News.
