Entercom has partnered with market research organization Alter Agents and neuroscience researchers at Immersion to conduct a study that tested the immersive nature of audio media content. The results showed that audio content engages and connects with the audience at a much deeper level than the other media formats. It helps capture attention and form emotional connections.

As per reports, consumers have watched or listened to seven varied media platforms in a week. Local audio content and trust in the host speaker have a significant influence on the audience.

Source: martechseries