Affinitiv, the foremost provider of data-driven marketing and software solutions to the automotive business, declares the rebranding of Caldwell & Kerr Advertising like its parent company.
Caldwell & Kerr Advertising is a full-service digital company. It focuses on the automotive industry and has been part of Affinitiv since its acquisition in 2018, and now has rebranded to Affinitiv Advertising to resemble its parent organization.
Tom Kerr, Executive Vice President of Operations of Affinitiv Advertising said in a statement that the renaming and the rebranding of Affinitiv Advertising signify a vital step towards fixing their position and direction in the marketplace.
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