Meta is planning to encourage more creators into the AR ecosystem by opening up its Spark AR Go app in closed beta, which enables anyone to create their own AR effects for Instagram within a simplified app flow.
The app, originally called ‘Polar’, was first announced by Meta at its Connect 2021 Conference, and has since been renamed to better align with the company’s broader AR development.
Meta CEO Mark Zuckerberg shared his own AR effect to announce the expanded beta access. Spark AR Go includes built-in templates, switch-and-slide tools, and other options to make it easier to create in AR, providing more opportunity for artists, and even non artists, to come up with their own AR takes.
Read More: Socialmediatoday
For more such updates follow us on Google News TalkCMO News.
