The pandemic has led many people jobless, so many people are currently looking for work. In its essence, LinkedIn has noticed increased usage of the platform. In its recent report, Microsoft has revealed record levels of user engagement – up to 31%.
Besides, the LinkedIn revenue is on the rise by 16%, which is driven mostly by the improved ad spending. According to Microsoft, “Advertiser demand on LinkedIn returned to near pre-COVID levels, up 40% year over year, as marketers use our tools to connect with professionals ready to do business.”
It also noted the increased use of LinkedIn Sales Navigator and Dynamics 365 among businesses.