Chicago- based tech startup ActiveCampaign has raised $100M Series B to develop next-gen customer experience automation and disrupt traditional marketing campaigns with AI. The latest round of funding was led by Susquehanna Growth Equity and Silversmith Capital Partners.
Why Social Media Automation is Essential
ActiveCampaign will use the funding to develop the CXA category through product innovations that advance beyond legacy marketing automation, traditional CRM, and service technology, while continuing international expansion and building on its customer success team and partner ecosystem. ActiveCampaign is a provider of customer experience automation (CXA) Platform that helps businesses in 161 countries to engage with their customers.
Marketers Need to Reform Sales Strategies to Win Over Millennial Buyers
