The Neustar Unified Identity data and identity resolution capabilities are now accessible in the Google Cloud Analytics Hub, according to Neustar, Inc., a TransUnion subsidiary.
The integration, according to the company, will give businesses easy access to Neustar’s high-quality consumer data sets, allowing them to use cloud analytics to inform national marketing initiatives.
The launch is timed to coincide with the preview of Analytics Hub, a fully-managed BigQuery-based service that enables Google’s data-sharing partners to safely and efficiently share valuable data and analytics assets across any organizational border.
