XSET, the world’s fastest growing gaming lifestyle brand, and Roland, one of the world’s preeminent electronic music equipment companies, announced today Drop The Bass, a clothing collaboration celebrating the massive cultural impact of the TR-808 drum machine.
The collection, designed by streetwear icon Dennis Calvero, features clean graphics showcasing the iconic Roland logo and digital specs of the TR- 808. The capsule includes limited edition fashion staples, like bucket hats, t-shirts, hoodies, and long sleeve shirts with subtle graphical hits representing waves of sound and booming speaker systems.
On why Roland was perfect for the next XSET clothing capsule, XSET’s Chief Merchandise and Licensing Officer, Wil Eddins, said, “I am personally a huge fan of Roland and the impact they have had on music and style. When they approached us about working together it was obvious that clothing collabs with tech brands – especially a brand with Roland’s prestige – sync with our culture – and would be something our fans would dig.”
XSET’s CEO, Greg Selkoe, added, “XSET is different from any other org out there. Not just because of our founding principles focused on diversity and inclusion, but also the years of fashion and lifestyle experience our leadership team has. XSET will continue to set the trends that other gaming orgs will follow because of our deep and unmatched connection to music, pop culture and gaming lifestyle.”
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From Giorgio Moroder’s creation of electronic dance music, to gaming soundtracks, to Kanye West’s album, “808 Heartbreak”, the Roland TR-808 has been at the epicenter of music and digital culture for decades. The 808 is also favored by XSET members and musical superstars Ozuna, Swae Lee, and XSET co-founder and Grammy-nominated producer Clinton Sparks.
Drop the Bass has already been worn by musical friends of XSET, such as, Drake’s producer, Nineteen85, recording artists and DJs, Lil Keed, DJ SIDEREAL, and Lil Pump.
Committed to celebrating and showcasing many facets of the digital and gaming world, XSET, like the TR-808, strives to bring people together through music, lifestyle and technology. With this collaboration, XSET demonstrates its deep and vast love of music, gaming and culture, and taps into its cultural reserve of knowledge stretching from the origins of gaming culture to the future and beyond.
Roland x XSET “Drop the Base” Capsule Launches at 3 pm ET Thursday, September 2, 2021.
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