pixitmedia, a subsidiary of Kalray, supports exhibitions of Amazon Web Services Media & Entertainment Creation Lifecycle at IBC 2022

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pixitmedia_-a-subsidiary-of-Kalray_-supports-exhibitions-of-Amazon-Web-Services'-Media-_-Entertainment-Creation-Lifecycle-at-IBC-2022

pixitmedia, a Kalray company , announced today that pixstor™ and ngenea® (a joint storage and data orchestration solution) for content production will be available at the Amazon Web Services booth ( AWS) (5.C80) to be presented at IBC 2022.

AWS introduces a set of seamless workflows for cloud production and shows how the industry-leading editing, compositing, finishing, grading, and quality control (QC) tools can be used for full production in the cloud. These workflows are supported by pixitmedia’s flagship products pixstor and ngenea, the software-defined storage and orchestration software.

This announcement follows the announcement that pixitmedia has been accepted into the AWS Independent Software Vendor (ISV) Accelerate Program. This is a co-selling program for AWS partners that offer software solutions that run on or integrate with AWS.

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Offline editing, visual effects (VFX) and color grading are not only possible in the cloud, but can also bring enormous and tangible benefits to producers in terms of performance, collaboration, scalability and cost-efficiency.

At IBC, booth 5.C80, AWS will demonstrate the media creation lifecycle in five stages. Live camera footage is fed into a collaborative cloud environment using the Dailies platform Moxion. Footage is edited in Adobe® Premiere® Pro and adjusted in Flame®, Autodesk®’s finishing and VFX solution. In the fourth step, FilmLight Baselight performs the color correction, and finally the content goes through the Colorfront Streaming and Broker Service, which also reads data directly from the Amazon S3, for quality control.

The high-resolution, uncompressed 4K media for all five phases of the production process is edited on-site on pixstor and ngenea’s high-performance, media-centric storage infrastructure, with uncompressed 10-bit video streamed to the booth from applications in the cloud. It uses the latest AWS Cloud Digital Interface (AWS CDI), NewTek Network Device Interface (NDI), and Colorfront Streaming and Broker Service technology over a secure internet connection to an Amazon VPC. Amazon EC2 Compute, Amazon Elastic Block Store and Amazon S3 Storage form the basis of the entire pixstor and ngenea solution.

Ben Leaver, EVP of Business Development and co-founder of pixitmedia explains:

“We look forward to showcasing our storage and data orchestration platform for the media and entertainment industry at the AWS booth at IBC. Together with AWS and standard software providers, we show that high-end editing, VFX and color correction are now possible in the cloud. We offer our customers ease of use, guaranteed performance, better collaboration and seamless workflows in the cloud.”

pixitmedia is a global member of the AWS Partner Network (APN) and an industry leader in cloud-based production workflows. pixstor offers AWS customers a flexible storage environment that guarantees adaptability and performance. Coupled with the performance of pixitmedia’s ngenea, it ensures fast and secure data exchange between globally distributed clouds, object storage and traditional network-attached storage (Network Attached Storage, NAS).

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