Today, leading influencer marketing company, Captiv8, is announcing its public pledge to help Cr8 Change through programs such as a grant for minority-owned SMBs as well as mindful product updates with the goal of taking concrete, small steps to help lead greater DEI momentum and progress within the influencer marketing industry.
Influence Change Grant: applications are now open for Captiv8’s inaugural Influence Change Grant, which is designed to be a twice-yearly SaaS grant to support BIPOC and LGBTQIA+ owned small- to mid-sized businesses who are positively impacting their communities. Those selected will be provided free access to Captiv8’s SaaS influencer marketing platform, including discovery, workflow, intelligence, insights and measurement capabilities, as well as dedicated hours for strategic consulting with a team of in-house experts. In order to qualify, applicants must also meet the following criteria: be located in the United States, be non-for-profit or be a for-profit business with less than $10 million in annual revenue. The first deadline to submit is October 29, 2021, with the first recipients to be announced in December of this year. Captiv8 is currently dedicating over a half of a million dollars of value to this program to help support 10 companies in 2022.
Mindful Product Mapping: Captiv8 is also building features directly into its platform to encourage creator representation through expanded gender, ethnicity, and sexual orientation identification options. This will allow creators to self-identify in the most representative manner, and allow brands to partner with creators to diversify initiatives.
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“The last few years have made it apparent that there is a need now more than ever for a culturally diverse and representative landscape in the influencer marketing industry. We know this change cannot happen overnight, but we want to make sure we’re dedicating ourselves to taking the right steps to ensure we’re making a positive impact for both creators, and the brands we work with,” said Krishna Subramanian, CEO, Captiv8. “Ultimately, we know that small steps lead to significant progress over time. As a minority-owned company ourselves, we have built our own foundation upon the diverse backgrounds, ethnicities, genders and excellence of our employees, and we want to help lay a similar, inclusive, foundation in others.”
Captiv8, itself, is a minority-owned company, with nearly 70 percent of the team identifying as BIPOC. Diversity extends to the highest levels, with 1 in 2 of its leadership team also identifying as BIPOC.
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