Havas Edge, the Leading Performance Marketing Agency in the US, announced today the addition of Luke Slota as Senior Vice President of Influencer Marketing. Mr. Slota has been a pioneer of Influencer Marketing in the Performance Marketing World and brings 10 years’ experience in media and advertising.
Prior to joining Havas Edge, Luke helped create and lead the Influencer Program at Veritone One and served as the head of media at Performance Bridge. During his celebrated career as a marketer and strategist, Slota has been successful in scaling dozens of small test campaigns into evergreen acquisition channels and enabling the companies to grow by tens of millions of dollars annually.
Havas Edge is a full-service performance marketing agency that provides a first-in-class resource for clients who seek a truly integrated performance marking approach. They are vertically integrated, offering clients experience and expertise in all aspects of performance marketing, from analytics to strategy, creative, media planning and buying across all channels, as well as the industry’s best attribution and modeling capabilities.
Also Read: Delivering Exceptional Mobile Experiences for Customer Loyalty and Retention
“Havas Edge is known as the industry experts, so having a pro like Luke champion our new Influencer Marketing group will make the full-service offering we have available to clients even more powerful,” said Abed Abusaleh, CEO of Havas Edge.
“Luke also possesses a depth of knowledge in the influencer market that is unmatched in the Advertising Industry, he will help us marry great work and cutting-edge attribution with an expanded opportunity for clients to reach new audiences. He has a lot to offer Havas Edge and our clients as a member of our Executive Team.”
“I am truly excited to join a performance marketing agency that puts so much emphasis on innovation and being a champion for the growth of their clients. Mr. Slota said. “They also have great understanding and put care in their internal teams and culture and I am thrilled to be a part of the team.”
For more such updates follow us on Google News TalkCMO News.
