ENGINE Rebrands As Big Village in the US, Europe and Australia

ENGIN E, a global advertising, technology and data company, announced its new corporate brand, Big Village ( www.big-village.com ) in the United States, Europe and Australiaon June 17. He did it with a mission to eliminate isolated forms of past industrial thinking and as an industrial model of what it means to be an integrated solutions company. Under its new name, Big Village operates as a global advertising, technology and data company that unites its full range of services, including ad tech experts, media, insights and creativity, under one roof to efficiently solve address some of the industry’s biggest challenges, and advance advertising and marketing .

Led by Kasha Cacy as Global CEO, Big Village has 450 employees spread across the world and growing; and prides itself on being a team that brings together divergent perspectives that intertwine throughout the team process to unlock unexpected opportunities for clients .

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Big Village brands and services include:

• Big Village EMX: Based on ad tech, the company’s leading end-to-end programmatic technology group, EMX is a premier SSP, data platform and media trading desk;
• Big Village’s Cassandra: An evolving collection of research on Millennial, Gen Z, and Gen Alpha, uncovering and dissecting emerging trends, generational insights, and youth behavior;
• Media experts trained to break down ad tech silos by combining insights into consumer attitudes, audience segmentation, media activation, and robust metrics to make media investments work better;
• A global market research business that uncovers not just the “what” but the “why” behind customer behavior, unlocking better data and insights that inform better business decisions;
• A modern creative workshop that positions brands to be lifted up by their audiences with contextually crafted work across social, digital and traditional channels.

“When we take a look at what marketing organizations are facing today, it becomes so complex, campaigns can no longer exist in silos,” said Kasha Cacy , Global CEO of Big Village. “We’re on a mission to rise to the challenge and solve the problems others haven’t been able to: provide true transparency in the programmatic marketplace, scale niche audiences that aren’t clearly defined by behavioral data, and deeply embed data and insights into the creative and creative processes.” media, just to name a few.

The rebranding does not include ENGINE Group UK, which owns the ENGINE Creative advertising agency, which was acquired by Next 15 earlier this year. However, EMX does have employees who work in the UK .

Big Village is currently working on a number of big initiatives globally and prides itself on finding unconventional ways to solve big problems for its clients. For example, in a recent job with a prominent tourism group, Big Village encouraged its client to think about marketing strategy not in terms of what it wanted to represent, but who it wanted to target in order to effectively reach new customers in the wake of the pandemic. Over the last two years, and ongoing, Big Village has helped this client significantly grow tourism .

A great example of Big Village experts working together to solve big problems is the Ad Council’s “It’s Up To You” COVID-19 Vaccine Education Initiative. The Ad Council partnered with Big Village to improve the quality of their target audiences and better differentiate vaccine hesitant from other groups, as well as activate that message through the most effective media channels. Leveraging unique targeting solutions, including Digital Audiences (insights) and the EMX Data Connected Marketplace™, Big Village seamlessly targeted and activated audiences across EMX’s media offering .

Big Village is also committed to partnering with outside technology solutions companies to further grow and develop its offerings. Big Village’s EMX has partnered with Audigent, the leading data activation, curation and identity company, to expand the proprietary data capabilities of its Data Connected Marketplace™. As the preferred SSP of Audigent’s SmartPMP™ product, EMX offers increased audience lift, targeting, scale, and delivery .

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