BBQ Holdings, Inc., the multi-brand restaurant company behind the Famous Dave’s, Village Inn and Granite City Food & Brewery restaurant concepts, has selected global branded payments provider Blackhawk Network to broaden the brand reach of Famous Dave’s and Granite City Food & Brewery by selling gift cards online and in-store at retailers nationwide.
Blackhawk’s end-to-end solutions will enable Famous Dave’s gift cards to reach online and in-store shoppers at major retailers while Granite City Food & Brewery’s digital gift cards will be available through Blackhawk’s online distribution.
“Gift cards have been a vital revenue driver for us over the last year, and prior to launching our program with Blackhawk, we knew we had a major gap in distribution for both physical gift cards and eGift,” said Al Hank, Chief Operating Officer, BBQ Holdings, Inc. “With such a large network of strategic partners, Blackhawk has distribution points that filled that large void for us by expanding our reach during one of the busiest times of year for our brands.”
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Dining is consistently one of the most popular gift card categories each year, and according to Blackhawk Network sales data, dining gift card sales are expected to grow between 20–40% to close out 2021.
“Consumers have big plans for the upcoming holiday season after many of last year’s activities were curtailed due to the pandemic shutdowns. According to some of our latest research, dining at restaurants is one of the top three activities people are most excited about returning to this holiday,” said Jennifer Philo, GVP, US digital commerce and loyalty, Blackhawk Network.
“Our extensive network has a reach of approximately 300M impressions daily and makes it easy and convenient for consumers to grab a Famous Dave’s gift card in-store or quickly buy and send a Granite City Food & Brewery eGift online to go enjoy a meal together again.”
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