DealerOn Inc. has launched the Signals platform, which revolutionizes automotive website personalization.
This advanced, open ecosystem uses various data sources, browsing behavior from Google Analytics (GA4) data, third-party customer data platforms, digital advertising, and email marketing interactions to provide personalization for every website visitor.
DealerOn will also present Signals Experience Cloud (SXC), powered by fullthrottle.ai. This solution will provide an integrated platform for audience activation and automate the process of consumer personalization.
The personalized experience will be based on cookieless first-party data. This data is enriched by Dealership Management System (DMS)-driven audience segmentation and identity resolution, ensuring that each visitor receives tailored services specific to their needs.