In recognition of the importance of boosting female entrepreneurship, Amazon continues to support women who lead small and medium businesses throughout Brazil. In honor of International Women’s Day, the company launches the Women’s Day store ( www.amazon.com.br/diadamulher ), which brings together a selection of products from partner salespeople and recalls the inspiring trajectories of women who created companiessuccessful. From March 4th to 31st, 15% of sales made on this page will go to Instituto Rede Mulher Empreendedora (IRME). In addition, Amazon.com.br and RME launch the Decola Garota acceleration program, which will further contribute to the inclusion of women entrepreneurs in online sales and will have prizes of up to R$30,000 .
“Amazon continually supports and encourages female entrepreneurship, giving space and visibility to women and stories that inspire us daily”, says Camila Nunes , Marketing Leader at Amazon Brazil. “By sharing these trajectories, we want other entrepreneurs to identify themselves and feel represented so that they can also start their journey with us. Amazon.com.br is a space for everyone,” she adds.
In addition to finding products from different categories, the commemorative page will have a special section of books to promote content related to female empowerment: curation of free eBooks carried out together with publishers; suggestions for titles on feminism and highlighting titles by Black Authors.
During the entire month of March, 15% of the sales made on this page will be destined to the Instituto Rede Mulher Empreendedora (IRME), a non-profit organization that supports female entrepreneurship projects focused on women in situations of social vulnerability. In addition, it highlights stories such as that of Tons de Preta, a genuinely Brazilian company that was born with the desire to deliver quality products to women with wavy, curly and frizzy hair. Formed by a predominantly female team with curly and frizzy hair, the company was created with a concept focused on affection, care and reciprocity through the products, since the collaborators are careful to try all the formulas before commercialization, generating a connection with the consumers.
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Decola Garot Acceleration Program
With the objective of encouraging projects to support female entrepreneurship, this year Rede Mulher Empreendedora launches Decola Garota com Amazon.com.br, with tips on how to start selling on Amazon, details of logistics programs, business internationalization, in addition to of free training.
“We are very proud to encourage female entrepreneurship. According to an Amazon survey carried out in 2021, more than 35% of companies that sell on Amazon in Brazil are founded by women. small and medium-sized businesses, represent more than 55% of units sold globally by Amazon. We invest more than $30 billion – between 2019 and 2020 – globally in logistics, tools, services, programs and people to help SME sellers succeed . In Brazil alone, since 2020 we have trained more than 100,000 SMEs through free online classes”, says Ricardo Garrido , Director of Amazon’s Partner Seller Store in Brazil.
Applications for the program must be made at vendas.amazon.com.br/programas/decola-garota , from March 4 to April 3, and female entrepreneurs must follow the eligibility criteria. Two classes of 10 women will be chosen to participate in the first and second semesters. They will be entitled to training and open sessions with experts from RME, Amazon.com.br and AWS Partner Seller Store, cloud usage credits, One-on-one mentorships with experts from RME, Amazon.com.br and AWS, eligibility to be featured at the Amazon Small and Medium Business store, monthly individual follow-up with RME after the program, for three months. The three finalists of the program will also receive R$ 30 thousand , of which R$ 15 thousand in cash andBRL 15,000 in credits to use in services to boost your business as a partner seller of Amazon.com.br, such as payment of monthly fees, network services from partner service providers and sponsored advertisements .
“According to the 2021 survey, carried out by the RME Institute, more than 50% of entrepreneurs use e-commerce, website, blog, social networks and messaging applications for dissemination and sales and 62% said that the impact of digitalization was positive for the Decola Garota is a program that will support the digitization of women entrepreneurs, selling their products on the internet in Brazil and globally.”, highlights Ana Fontes , founder of Rede Mulher Empreendedora and Instituto Rede Melhor Empreendedor a.
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