Discover green oases and attractions, experience city life in the city’s neighborhoods, experience culture and cuisine – these are the core messages of the new marketing campaign. Beautiful pictures of the Herrenhausen gardens, the lakes Steinhude and Maschsee, the old town and the Marienburg castle unveil the many, strong possibilities that the Hanover region offers as a holiday destination. Here, city life and nature meet – and that is exactly what makes a visit or a short family holiday for those interested in art and culture or sports so attractive. The entire Hanover region offers a rich selection of experiences and destinations for excursions in the spring and summer – for hiking, cycling, horse riding and a wide range of sports on the water.
Hans Nolte , CEO of HMTG, about the activities right now:
“We have responded at very short notice to the easing of travel restrictions with our first tourist campaign this year. Our diverse offerings within the themes of culture, nature experiences, city life and culinary experiences exactly match the prevailing trends and requirements for a city break. “has now made us absolutely certain that the need for events such as the Maschsee Festival, the Schützenfest and the Small Festival in the Great Garden will increase dramatically this summer.”
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Another factor driving optimism is that Hanover last year saw a clear increase in overnight stays from the Netherlands among our European neighbors – especially compared to 2020, when travel activities were also hit hard by the closure.
The President of the Hanover Region, Steffen Krach , is also looking forward to a large number of visitors: “In the last two years, due to the pandemic, many have only been able to take limited holidays or none at all. Now our goal is to get started again in earnest. But its spring campaign sends Hannover Marketing and Tourism a clear signal to attract domestic and foreign tourists to our beautiful region – a signal of greater openness and a return to normalcy. ”
The spring campaign includes print advertising as well as activities online and on social media with the aim of placing Hanover as an attractive destination for city breaks in Germany. In addition, HMTG is participating in the annual launch of the campaign from the German Headquarters for Tourism in the Netherlands and Belgium under the heading #duitslanddichtbij. The purpose of the marketing activities is to raise awareness of the Hanover region as a travel destination and to promote tourism.
Hanover’s central location at motorway and railway junctions, as well as direct train and air connections to Hanover Airport, ensure quick and easy access to the city. In addition, Hanover is the ideal starting point for excursions to historic cities in Lower Saxony, including Celle, Hamelin and Einbeck, as well as being a popular stop on the way to Berlin .
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