Agital, the agency delivering measurable business results to marketers and business leaders, announced today the successful integration of performance marketing firm Exclusive Concepts, leading to significant client base growth, advancement of its ecommerce capabilities, and expansion of its leadership team.
As part of this integration, Scott Smigler, who founded Exclusive Concepts in 1997 as one of the first ecommerce-focused agencies in the United States, was named Division President at Agital. In his new role, Scott will advance Agital’s efforts to disrupt the ecommerce space and introduce a robust strategic framework designed to help ecommerce businesses achieve sustainable growth. This framework – the Virtuous Activity Cycle – developed and refined over the last 26 years, aims to diversify investment across five desired outcomes – Awareness, Consideration, Conversion, Loyalty, and Advocacy – with each outcome supporting faster, healthier, and more holistic growth.
“Previously at Exclusive Concepts, and now at Agital, everything we do centers on helping our clients grow faster and more profitably,” said Agital’s Division President Scott Smigler. “We’ve built best-of-breed measurement and forecasting capabilities that enable us to continuously iterate and improve upon the strategies we deliver to our clients and help them maximize the impact of each channel on their overarching business goals.”
The appointment of Scott Smigler as Division President comes on the heels of other industry veterans joining Agital’s ranks, including Jeff Wolf as Chief Financial Officer, Jane Lopez as Chief People Officer, and Matt Heffernan as Vice President of IT. Additionally, Frank Kjaersgaard, a veteran in the SaaS space who has led the development of Exclusive Concepts’ proprietary platform for over 10 years, has been appointed Agital’s Chief Technology Officer. This experienced leadership team has successfully completed over two dozen acquisitions in the marketing services sector and will leverage that expertise to power Agital’s growth trajectory through strategic acquisitions and strong organic expansion.
Beyond the expansion of Agital’s leadership team and headcount, the integration of Exclusive Concepts has significantly bolstered its capabilities to serve ecommerce brands. The Virtuous Activity Cycle framework helps Agital create and deliver high-impact integrated marketing strategies while Agital’s advanced measurement and forecasting platform allows for their continuous iteration and improvement. In addition, Exclusive Concepts brings in over 25 top-tier partnerships with marketing and ecommerce leaders like Google, Microsoft, Klaviyo, BigCommerce, Meta, Amazon, and many more.
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“CMOs and business leaders are overwhelmed by the dynamic complexity of digital marketing and ecommerce. We have built Agital into a modern, integrated marketing firm to simplify the path to growth and deliver measurable results to our clients,” said Jeff Reynolds, CEO at Agital. “Exclusive Concepts’ commitment to connecting channel performance to overarching business goals is a big reason why Agital stands head and shoulders above the competition – both in the ecommerce space and outside of it.”
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