Viral Nation, influencer marketing and technology company, has announced that it has acquired MediaKits, the platform for creators to share their analytics. To assist artists, influencers, athletes, and creators in better understanding and connecting with their audiences. Viral Nation will integrate MediaKits’ data-aggregation capabilities with its technological platform.
With MediaKits, the market now has access to a potent reporting tool for data and analytics vital to business partnerships, sponsorships, and other revenue-generating opportunities. Following a USD 250 million CAD investment in Viral Nation by Todd Boehly’s Eldridge and Maverix Capital, MediaKits was acquired.
The company claims that the latest move is the initial phase of the agency’s strategic M&A expansion.
Read More: Viral Nation Acquires Influencer Analytics Company MediaKits
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