The importance of account-based marketing (ABM) has steadily increased among marketers and business leaders for better RoI. Turning to ABM strategies is critical, and leveraging the best ABM marketing tools is even more pressing to serve customers.
ABM has evolved as an effective marketing strategy for achieving business goals. As this innovative tool continues emerging, marketers can work smarter and faster. As the demand for account-based marketing continues to rise, marketers need to update their tool stacks to include in their marketing plans for 2023 to execute their strategies effectively and achieve higher RoI.
Here are the six best account-based marketing tools for marketers to have in their 2023’s marketing planning.
Best Account-based Marketing Tools for 2023
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DiscoverOrg
DiscoverOrg is an enterprise B2B marketing software that aggregates data and helps marketers to build data-driven B2B campaigns. Its vast contact database makes it a versatile and comprehensive platform that precisely identifies prospects. Its data filtering power further refines audiences aligned with business goals. These features allow for a list of high-value decision makers and buyers from the crowded market that is worth prioritizing for ABM strategy.
The software also provides real-time insights into new buyer signals. On this note, here are some crucial features marketers can take note of it to boost their marketing efforts in 2023:
Key Features
Profiling:
Marketers can define their ICP as the software provides advanced insights about the existing customer base.
Prospect identification:
The software functions faster in identifying, connecting, and converting key buyer personas and prioritizing accounts based on relevant data.
Behavioral targeting:
The software helps list the behavioral activities of targeted accounts. The analysis examines the accounts that consume content brands produce through websites and company social pages.
Real-time insights:
The software helps to provide real-time insights about marketing campaigns and promotions and gives automatic alerts about account engagements.
Data Cleansing:
The software adds and updates new prospects or existing data, respectively. It ensures that data information is not outdated and tells the current and accurate data state.
Also Read: Customer Churn Prevention Strategies for Software-as-a-Service (SaaS) Companies
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Terminus
Terminus software may help marketers to centralize account-based marketing strategy by identifying all relevant prospects under one roof. Going by the available data, marketers can proceed to deliver multichannel campaigns. While many ABM platforms focus on paid advertising, Terminus helps convert prospect data into customers easily by initiating multichannel campaigns.
Key features:
Some crucial features marketers can take note of it to boost their marketing efforts in 2023 are:
Prospecting:
The software helps to find the right prospect accounts through engagements, intent, and relationship data.
Alerts:
The software helps to send automated sales alerts when relevant prospects engage with brands, centralize relevant account information, and deliver better pipeline prediction to accelerate marketing opportunities.
Multichannel Campaigns:
The software helps run campaigns across social media platforms like LinkedIn. Campaigns can also run through emails, personalized landing pages, PPC advertisements, and SMS marketing.
Track and measure:
The software tracks success points at every prospecting stage and measures the marketing and sales outcomes. Also, through analytics, the tool measures the success of an aligned ABM strategy.
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Sendoso
Sendoso is a comprehensive ABM software platform that allows B2B marketers to attribute prospect engagements. Marketers can create, manage, and track personalized campaigns for targeted accounts. It has a suite of tools for targeting accounts. The tools offer precise targeting by identifying and segregating accounts according to different segments to boost personalization messaging.
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Leedfeeder
Leedfeeder is a powerful tool for account-based marketing that helps marketers generate more targeted leads. It is one of the many tools available for ABM. The software identifies visitors on websites and tracks their activities.
With the power of Google Analytics, Leadfeeder provides precise information about visitors, obtains their data, identifies their behavior across the website, and records their browsing history. Marketers can leverage the software to build personalized ABM strategies and include the ABX approach to enhance marketing efforts.
By leveraging the data, they can gain valuable insights into what develops the interests of potential customers from the website and then optimize lead-generation strategies accordingly.
With Leadfeeder, they may also gain an unparalleled understanding of the audience’s intent which may help to tailor the marketing approach for maximum impact. Leadfeeder provides other benefits as well, such as:
Key Features
- Delivers detailed information for businesses looking to generate more leads from their website traffic
- Allows marketers to plan for highly personalized campaigns to yield better conversion rates
- Offers tracking of visitors across multiple devices for a better understanding of their interests
- Easily integrates with existing CRM systems for easy access to data
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HubSpot
HubSpot’s account-based marketing tools allow marketers to execute highly personalized ABM marketing campaigns. The software’s professional solutions are notable for conducting accurate marketing efforts with the help of accurate data in place. It offers an array of features, such as:
Key Features
- Measure and track marketing efforts throughout the targeted account’s journey. It also allows to iterate and adapt aligned marketing strategies using relevant data
- Create personalized content and deliver action-based content that compels accounts to turn prospects into potential customers
- Marketers can integrate the HubSpot ABM tool with the customer relationship management (CRM) software of HubSpot
- The tool offers marketers AI-powered recommendations for target accounts to capture accurate leads
- Marketers can determine high-value accounts and prioritize prospects according to business needs before reaching them.
- The tool offers workflow templates that determine well-fit target accounts and identifies ideal customer profiles across millions according to business goals
HubSpot’s ABM tool enables marketers to manage marketing strategies under a single system. The additional personalization tool features help them to create more compelling messages for definitive accounts. The robust automation capabilities of this ABM software also manage inbound marketing campaigns and deliver accurately aligned data.
Also Read: Software-as-a-Service (SaaS) Marketing Trends in 2023
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Madison Logic
Madison Logic is a multichannel ABM tool. It can be an excellent choice for account-based marketing tools in 2023 for marketers. The tool uses first-party sources to provide accurate and high-quality data. It also enables the identification of decision-makers and prospects with the help of a powerful combination of technographic, demographic, and firmographic information.
The following key features of the tool are grabbing marketers’ interest in 2023:
Key Features
- The tool automatically stops and activates content syndication programs by identifying the marketing and post-sales funnels
- It provides more than 20 data sources to invest in the content syndication budget, which accumulates likelier accounts to convert into customers
- Accurately targets accounts that may be looking for a solution the business provides
- It increases the engagement ratio of prospects at every stage of their buying journey
How to Choose Reliable and Relevant ABM Software?
Marketers must evaluate Account-based marketing software on the following criteria:
- Availability of IP address
- orchestration of ad campaigns easily
- Building multichannel campaigns
- Account-based experience targeted campaigns
- Effective advertising
- Reaching the right target audiences
- Engagement
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