Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app.
Taking viewers behind the scenes and showcasing previously hidden aspects of the setting will increase engagement opportunities. While shopping will continue to be the main focus of the app, the new initiative aims to increase Pinterest’s original programming and make it more of a destination for both entertainment and shopping. Pinterest also noted that it wants to improve its live-streaming capabilities.
According to the business, the objective is to strengthen content creation, speed up live streaming on Pinterest, and develop a creator ecosystem.
Read More: Pinterest Launches New Video Content Approach via Partnership with The Louvre
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