Lead generation enables marketers to attract prospects to convert them into customers. While it is the best method to help businesses grow, the misinformation around them makes companies reluctant to adopt it.
Constantly changing information about effective lead generation can hinder businesses from generating high-quality leads. Therefore, bursting them can help businesses to generate better ROI.
Here are ten lead generation myths marketers must know.
Social Media is Not a Good Source for Lead Generation
Businesses often believe that social media is not an excellent source for generating leads. However, many social media accounts offer companies a massive viewer base to tap into. Marketers can use social media to outreach by interacting with audiences interested in the brand’s products and services. At the same time, businesses can send direct messages explaining their products and services to the target audiences.
Also Read: Benefits of Outsourcing Lead Generation for B2B Tech Companies
Having a Website is Enough
Launching a complete website is a milestone for businesses; however, they must actively attract leads and incentivize them to click rather than assume they will pour in instantly. Companies must add value and attract customers via a free demo or an informative blog.
At the same time, the website allows businesses to analyze buyer purchase patterns and behavior. Moreover, companies must regularly update and evaluate the website to ensure all the information is correct and top-quality.
Lead Nurturing is Not Essential in the Qualification Process
An essential factor in lead nurturing is that businesses must manage leads throughout the buyer’s journey- from research to awareness and determination of their purchase.
While the leads can look for the products and services online, businesses must ensure they offer a personal touch. Nurturing requires little time, but companies must include this step in their lead generation workflow.
Cold Calling is Ineffective and No Longer Required
Some businesses believe cold calling is obsolete and will not generate leads. The same myth holds for other misconceptions, like cold calling is scripted, intrusive, and sounds artificial.
Businesses must understand that modern cold-calling techniques are sophisticated and aim to establish relationships with potential buyers before introducing them to the product.
Audiences prefer interacting with a real person rather than with a robot. Hence, businesses must not wholly push out the traditional methods if it effectively fits the business needs. By adopting a modern cold outreach strategy, cold calling will become an ideal lead generation tool.
Prioritize Only New Leads, and Existing Customers Require the Least Attention
Businesses need to know that acquiring a new lead costs much more than retaining an existing customer. The reason is that current customers have already committed to a purchase and might repurchase the product or service after a positive experience. While businesses need to generate new leads, they must try to stay in touch with the customers after they purchase the brand.
More Leads, More Revenue
Often marketers believe that lead quality is important that lead quality. The sales funnel influences businesses’ workflows and processes to focus on bringing more leads than quality leads. Companies must focus on generating quality leads that will convert into becoming customers.
There is Never a Bad Lead
This myth traces back to the issue of lead segmentation, where businesses require evaluation and analysis to determine quality leads. Companies aim to generate more leads, but not all leads are valuable, and transforming leads into sales is time-consuming. A robust way to reduce time evaluating valuable leads is by employing a streamlined qualification process that filters the leads list and determines the valuable ones. Hence, companies must respond to the leads based on their level of interest in the business’s products or services.
Lead Tracking is not Important
Marketing teams prioritize organizing and storing leads more than tracking them. Tracking the leads may seem counterintuitive; however, monitoring the leads’ is as important as finding leads.
Hence, prioritizing one part of the process more than others makes the process less effective. Understanding and aligning the leads’ trends can give businesses vital insights to plan and develop future strategies and generate leads.
Also Read: Driving B2B Lead Generation Strategies with Google Ads
Lead Generation Must Be Handled Only by the Marketing Team
Marketing and sales teams need to work closely for better execution of lead generation by interacting with existing customers and prospects interested.
While marketing teams create content, the sales team will send it to the leads for engagement. Therefore, the marketing and the sales team must work closely for the appropriate execution of lead generation and communication.
Ads Run the Lead Generation Process, and Direct Email Marketing is Ineffective
While ads are effective, they are not the only way to boost the lead generation process. Other methods like email marketing, newsletters, and landing pages play critical roles in lead generation. Additionally, as ads can be expensive, businesses can use social media campaigns to boost the lead-capturing process. That means marketers must emphasize direct email marketing for campaigns to attract accurate leads faster.
While technology has necessitated companies to switch to digital marketing, direct mail advertising is an effective marketing tool. Direct mails help marketers to gain more potential leads and build marketing strategies accordingly to convert them into customers through effective marketing efforts.
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