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Author: Janis Weiss, Head of Corporate Marketing at Openprise What is campaign attribution? Ask anyone who’s ever worked in marketing about the biggest thorn in...

ABM has become a necessity, particularly for B2B companies. With growing competition, the demand to acquire customers, retain them, and generate revenue is continually...

B2B marketing tools are becoming increasingly crucial for success as they evolve, says Kartik Anand, founder and executive chairman of Kings Group Ventures While the...

The role of marketing continues to expand and so too does the role of the CMO. Previously, marketers were often siloed within their organization,...

Chris Pennington, Chief Customer Officer, SugarCRM Emotional intelligence is a crucial aspect of customer communication and key to delivering exceptional customer experiences. Today, leveraging automation...

Many companies that experience rapid growth easily fall into the trap of not growing their online presence to match industry expectations. They fail to...

We usually notice cultural shifts or society-level behavior change with the benefit of hindsight. We look back at significant moments in history and notice...

Ryan Chandler, Director of Client Services, EMEA at BidSwitch (an IPONWEB company) 2020 may not be a year that anyone wants to remember, but as...

By Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates The last 12 months or more have been immensely challenging for the...

By Emma Fisher, Director of Content Marketing at SDL At the start of 2020, very few envisaged the significant disruption and distress caused by COVID-19...