Channel99 has announced the launch of a free mobile app and the promise of a full platform offering in the New Year.
The company plans to offer technology that can gauge not only the activity fueled by marketing channels and the companies that power them (for example, LinkedIn and Facebook in the social media channel), but also the effect that activity has on financial results. It also aims to provide visibility into the cost of generating those outcomes by integrating spending data with outcome measurement, enabling marketers to allocate budget more effectively.
Increasing pipeline and decreasing acquisition costs are the twin goals. Numerous enterprise and mid-market customers already use the app, which Channel99 sells to B2B marketing enterprises.
Also Read: B2B Marketing Trends for CMOs to Consider in 2023
Read More: Channel99 will help marketers measure the performance of channels and vendors
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