The Customer Journey and COVID-19: How to Keep Up
By Rich Smith, Chief Marketing Officer, Jornaya
It’s no surprise that online interactions have increased since the start of the pandemic. With more customers spending...
The Rise of E-Commerce Consumer Insights
Consumer insights are like valuable words of advice from a close friend. They may not always be exactly what you expect, but your company...
Five Lessons for Every CMO to Mature Social Strategies
By, Henk Campher, VP of Corporate Communications, Hootsuite
Social media should no longer be thought of as merely a megaphone for marketing messages owned...
Humanizing a Brand’s Corporate Comms; Balance and the CCO
It's a sad fact that comms is rarely spoken of in purist terms; as an art form. As an all-pervading multi-discipline, touching everything from...
Why Customer Analytics is Now More Essential for The Consumer Durables...
The Covid-19 pandemic is testing the consumer durables industry in ways few have seen before, with businesses struggling to capitalize in an altered buying...
Effective Demand Generation Strategies You Can Implement Today
Leads are the driver behind all things B2B marketing. With millions of marketers worldwide focused on lead acquisition, why does it seem so hard...
Standing Out from the Adtech Crowd
Google’s parent company, Alphabet, recently posted the first revenue decline in its history. Meanwhile, the Advertising Association predicts that UK ad spend will decline...
Digital merchandising, changing consumers and the Covid-19 impact
Digital merchandising has long aimed to replicate or even improve upon the real-world retail experience by providing real benefits to consumers using sophisticated analytics...
Five Considerations for Enterprise VPN Adoption amidst Unprecedented Remote Work
Don’t believe the naysayers. Those sensationalist headlines telling you that the VPN is dead are just plain wrong. The VPN is very much alive. And...
What Marketing Leaders Need to Know About Emotional IQ and How...
Emotional Intelligence is one of the most important success factors for any professional. It's having the capacity to be aware of, control, and express...
