How Technology has disrupted the Corporate Gifting Landscape
Author: Benish Shah, Chief Growth Officer at Loop & Tie
In corporate gifting, the gift that is sent is considered a brand vehicle. The assumption...
Connectivity drives Convenience as Brits Turn to Their Smartphones for Retail...
by Jason Reed, Lead Analyst - Digital Consumer at GSMA Intelligence
It’s no secret that the growing reliance on technology is changing how often people...
The Customer Journey and COVID-19: How to Keep Up
By Rich Smith, Chief Marketing Officer, Jornaya
It’s no surprise that online interactions have increased since the start of the pandemic. With more customers spending...
The Rise of E-Commerce Consumer Insights
Consumer insights are like valuable words of advice from a close friend. They may not always be exactly what you expect, but your company...
Five Lessons for Every CMO to Mature Social Strategies
By, Henk Campher, VP of Corporate Communications, Hootsuite
Social media should no longer be thought of as merely a megaphone for marketing messages owned...
Humanizing a Brand’s Corporate Comms; Balance and the CCO
It's a sad fact that comms is rarely spoken of in purist terms; as an art form. As an all-pervading multi-discipline, touching everything from...
Why Customer Analytics is Now More Essential for The Consumer Durables...
The Covid-19 pandemic is testing the consumer durables industry in ways few have seen before, with businesses struggling to capitalize in an altered buying...
Effective Demand Generation Strategies You Can Implement Today
Leads are the driver behind all things B2B marketing. With millions of marketers worldwide focused on lead acquisition, why does it seem so hard...
Standing Out from the Adtech Crowd
Google’s parent company, Alphabet, recently posted the first revenue decline in its history. Meanwhile, the Advertising Association predicts that UK ad spend will decline...
Digital merchandising, changing consumers and the Covid-19 impact
Digital merchandising has long aimed to replicate or even improve upon the real-world retail experience by providing real benefits to consumers using sophisticated analytics...