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SUSANNE GURMAN

Effective Demand Generation Strategies You Can Implement Today

Leads are the driver behind all things B2B marketing. With millions of marketers worldwide focused on lead acquisition, why does it seem so hard...
DAVID LAWRENCE

Standing Out from the Adtech Crowd

Google’s parent company, Alphabet, recently posted the first revenue decline in its history. Meanwhile, the Advertising Association predicts that UK ad spend will decline...
REENA SOFIYA

Digital merchandising, changing consumers and the Covid-19 impact

Digital merchandising has long aimed to replicate or even improve upon the real-world retail experience by providing real benefits to consumers using sophisticated analytics...
Five Considerations for Enterprise VPN Adoption amidst Unprecedented Remote Work

Five Considerations for Enterprise VPN Adoption amidst Unprecedented Remote Work

Don’t believe the naysayers. Those sensationalist headlines telling you that the VPN is dead are just plain wrong. The VPN is very much alive. And...
What Marketing Leaders Need to Know About Emotional IQ and How it is

What Marketing Leaders Need to Know About Emotional IQ and How...

Emotional Intelligence is one of the most important success factors for any professional. It's having the capacity to be aware of, control, and express...

Embracing low code development is key for enterprises to remain agile...

CEOs might not be too interested in the mechanics of most technologies, but they are certainly interested in how those technologies can help the...
Consumer cookies data protection

Consumers Don’t Want Their Cookies to Crumble

Data Privacy is important to customers; but a smooth, personalized experience is more important. We are in an era that seeks to stifle what advertisers,...
Changing Marketing Landscape Post COVID-19

Changing Marketing Landscape Post COVID-19

We’re going to see ongoing disruption to trade shows and conferences. This makes it more vital than ever to make sure that you activate...
ABM COVID, CRM, Response Management, Digital Interactions for B2B marketing

How Covid-19 is shaping B2B Marketing

Finding and filling value gaps in these difficult times of global adversity! While B2B marketers are trying to re-evaluate strategies to address opportunities that...
UC, Unified Communication, Client Communication, Deltapath UC platform, UC Platform, IT, Internal Communication, Video Conferencing technology, Customer Communication, Customer Interaction, Cyber-attack, cyber threat, Digital Transformation, communication infrastructure, API Architecture, Cisco, Avaya, Polycom, Microsoft, TCO, Total Cost of Ownership

Why Growing Businesses Need UC to Scale Efficiently in 2020

"The way that we communicate has evolved in recent years. But it is still true that to thrive in any marketplace; you need technology...

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