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HENK-01

Five Lessons for Every CMO to Mature Social Strategies

By, Henk Campher, VP of Corporate Communications, Hootsuite Social media should no longer be thought of as merely a megaphone for marketing messages owned...
DEBORAH THOMAS

Humanizing a Brand’s Corporate Comms; Balance and the CCO

It's a sad fact that comms is rarely spoken of in purist terms; as an art form. As an all-pervading multi-discipline, touching everything from...
Customer Analytics CHETAN ALSISARIA

Why Customer Analytics is Now More Essential for The Consumer Durables...

The Covid-19 pandemic is testing the consumer durables industry in ways few have seen before, with businesses struggling to capitalize in an altered buying...
SUSANNE GURMAN

Effective Demand Generation Strategies You Can Implement Today

Leads are the driver behind all things B2B marketing. With millions of marketers worldwide focused on lead acquisition, why does it seem so hard...
DAVID LAWRENCE

Standing Out from the Adtech Crowd

Google’s parent company, Alphabet, recently posted the first revenue decline in its history. Meanwhile, the Advertising Association predicts that UK ad spend will decline...
REENA SOFIYA

Digital merchandising, changing consumers and the Covid-19 impact

Digital merchandising has long aimed to replicate or even improve upon the real-world retail experience by providing real benefits to consumers using sophisticated analytics...
Five Considerations for Enterprise VPN Adoption amidst Unprecedented Remote Work

Five Considerations for Enterprise VPN Adoption amidst Unprecedented Remote Work

Don’t believe the naysayers. Those sensationalist headlines telling you that the VPN is dead are just plain wrong. The VPN is very much alive. And...
What Marketing Leaders Need to Know About Emotional IQ and How it is

What Marketing Leaders Need to Know About Emotional IQ and How...

Emotional Intelligence is one of the most important success factors for any professional. It's having the capacity to be aware of, control, and express...

Embracing low code development is key for enterprises to remain agile...

CEOs might not be too interested in the mechanics of most technologies, but they are certainly interested in how those technologies can help the...
Consumer cookies data protection

Consumers Don’t Want Their Cookies to Crumble

Data Privacy is important to customers; but a smooth, personalized experience is more important. We are in an era that seeks to stifle what advertisers,...

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