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By, Henk Campher, VP of Corporate Communications, Hootsuite Social media should no longer be thought of as merely a megaphone for marketing messages owned...

It's a sad fact that comms is rarely spoken of in purist terms; as an art form. As an all-pervading multi-discipline, touching everything from...

The Covid-19 pandemic is testing the consumer durables industry in ways few have seen before, with businesses struggling to capitalize in an altered buying...

Leads are the driver behind all things B2B marketing. With millions of marketers worldwide focused on lead acquisition, why does it seem so hard...

Google’s parent company, Alphabet, recently posted the first revenue decline in its history. Meanwhile, the Advertising Association predicts that UK ad spend will decline...

Digital merchandising has long aimed to replicate or even improve upon the real-world retail experience by providing real benefits to consumers using sophisticated analytics...

Don’t believe the naysayers. Those sensationalist headlines telling you that the VPN is dead are just plain wrong. The VPN is very much alive. And...

Emotional Intelligence is one of the most important success factors for any professional. It's having the capacity to be aware of, control, and express...

CEOs might not be too interested in the mechanics of most technologies, but they are certainly interested in how those technologies can help the...

Data Privacy is important to customers; but a smooth, personalized experience is more important. We are in an era that seeks to stifle what advertisers,...