Featured

With the pressure on modern marketers at an all-time high and budgets at an all-time low, they need tools and strategies to scale their...

Everyone wants their presence to stand out on the social media feed. Achieving this requires efficient social media strategies with robust planning. Incorporating these strategies...

The CMO-CTO-CIO relationship is crucial as the tech and marketing functions are co-dependent. Marketing data and digital innovations have helped both areas to offer...

Programmatic Advertising is a significant advertising channel used by e-commerce companies today. It is still one of the most effective digital ad acquisition methods....

A solid brand awareness strategy is the key to ingraining the brand into consumer consciousness, lifestyles, and purchasing habits. It builds trust, improves brand...

Marketing Operations (MOps), a critical aspect of modern business, encompasses the processes and tech used to manage and optimize marketing campaigns. But, there are...

Having a podcast is one aspect, but effectively promoting it is another. The past few years have witnessed a huge rise in podcast popularity,...

Programmatic advertising allows brands to place advertisements on platforms their target audience will most likely visit. It is fast, cost-effective, and enables smarter strategies...

Using programmatic advertising for the media-buying process allows marketers to connect with the audience better in their journey. However, the absence of rich creativity may...

Contextual advertising is an intelligent approach that matches ads to the web page's content where they appear. The main aim of contextual advertising is...