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As Third party cookies are phased out, contextual advertising as a trend is evolving fast. Brands also increasingly rely on contextual advertising to connect...

Marketing leaders increasingly emphasize the importance of providing a good CX throughout the customer journey. Achieving a holistic and innovative CX involves a close partnership...

Marketing automation technologies and strategies are constantly evolving, setting new trends. Brands that embrace innovations and recent trends stay ahead of the curve. According to...

In a data-driven market, tracking the right metrics remains vital for CMOs to measure the effectiveness of their marketing campaigns. In 2024, they must...

Relevant Content at each stage of the buyer's journey supercharges your sales funnel, guaranteeing a steady flow of leads and sales. Here is what...

With critical AI and ML-driven innovations in digital marketing, 2024 will be a landmark year for strategic disruptions. While predictions abound for digital marketing in...

Google Ranking Factors are pointers that are designed to go through billions of web pages to present the most relevant information. There are over...

Heading into 2024, AI-driven personalization will continue to lead and influence marketing strategies as marketers vie for the attention of more targeted audiences. Here are...

Customer retention costs less than customer acquisition and delivers higher results in terms of revenue. To ensure an expanding customer base, CMOs need to...

The programmatic advertising ecosystem includes two key components: SSP (Supply-Side Platform) and DSP (Demand-Side Platform). The entire programmatic advertising supply chain is based on...