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Lead generation is critical to B2B marketing in today's competitive business landscape. However, many companies face various challenges when generating high-quality leads. When it comes...

Marketing campaigns are strategic activities to foster business goals to promote products or services. These campaigns aim to incorporate a combination of mediums to...

B2B appointment setting has evolved into a complicated process that is becoming more competitive because many new B2B vendors are flooding the market with...

Monitoring the customer journey map, and identifying the factors that clinched the purchase, will help B2B marketers allocate their resources for the most profitable...

The best marketing strategy accelerates revenue by identifying and understanding buyer personas and target audiences, generating demand, and increasing brand awareness. Marketers must plan...

Digital asset management (DAM) manages, organizes, and distributes digital assets from a specific location. A robust DAM strategy allows organizations to create and manage...

A digital customer experience (CX) strategy helps businesses to identify and diminish obstacles creating a robust supercharged digital customer engagement and a seamless customer...

2023 is a new dawn for B2B marketing for companies trying to revive their marketing strategies to thrive. Embracing a digital marketing strategy helps...

A robust data-driven marketing automation strategy allows companies to understand and predict customer behavior from a vast collection of customer data to develop products...

Social media usage is steadily becoming the go-to tool for marketing, and this adoption shows no signs of slowing down any time soon. According to...