Digital asset management (DAM) manages, organizes, and distributes digital assets from a specific location. A robust DAM strategy allows organizations to create and manage content effectively.
As per a recent report by Research and Markets, “Digital Asset Management Market Size Forecasts, 2022 to 2030“, the worldwide digital asset management market is expected to grow with a CAGR of 16.0% during the period from 2022 to 2030. A good DAM strategy helps businesses to function effectively in the long run. These practices will help track digital assets, save time, and enhance business processes. Here are a few foolproof strategies for DAM.
Create a Project Team
A managed DAM implementation starts with building a solid project team. It should consist of business, IT, and user communities. Having these three groups on board will ensure that they agree and will readily resolve any issues arising on the surface. These teams will help the organization discover DAM’s quality improvements. At the same time, involving the user community early is essential to address the worries and concerns.
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Examine the Assets Before Implementing DAM Strategy
Auditing is a crucial step when implementing or improving a DAM system that is already stationed. Examining the assets will help uncover the multiple files, the file format, and their utilization in production. It will help track challenges and allows optimizing the existing system to manage new file formats allowing businesses to make informed decisions. While auditing, marketers need to ensure the location of these files, the software used to collect and whether they have efficient labeling. Addressing these gaps in the current DAM strategy will help troubleshoot the system to build a better organized, automated and secure method.
Employ AI, Automation, and Workflows
Simple human errors like file misplacement or incorrect tagging give rise to challenges in DAM. But automating the DAM and content production minimizes the potential for human error. AI helps businesses to streamline the DAM processes allowing companies to find identical assets, track duplicates, and auto-tag the content assets. This allows the employees to find the required files easily and quickly. Simultaneously, workflow streamlines the creative process, enabling marketers to optimize every step.
Collaborate on Files and Establish Standards for Metadata
Approaching collaboration files within the DAM platform is crucial. Dedicated communication tools can be used to discuss projects and exchange relevant ideas. Online proofing software helps collect feedback and gather sign-offs while utilizing a DAM platform to manage assets. Collaborating, commenting on files, and gathering feedback directly on the DAM platform will help deliver the projects quickly since all the data houses are at a single location. At the same time, it accelerates output consistency and transparency.
Furthermore, metadata is essential in any DAM system since success and failure depend on it. However, errors in defining the metadata will restrict the file rendering and cause losses. Therefore, to mitigate these issues, specific standards for various metadata fields need to be deployed. This can be achieved by defining the metadata for multiple file formats and the language for filling the fields. This ensures that the metadata is consistent and will constrain the usage of various approaches to locate the asset.
Establish Naming Conventions, Execute Periodic Content Audits, and Govern Copyrights
A crucial aspect of DAM is the file naming system. Building robust naming conventions will allow the teams to find the assets rapidly. To avoid inconsistencies in the file name, the naming conventions should be based on the workflows and the content being produced. Businesses need to ensure the file names are straightforward and clearly outlined to track the relevant and latest assets for the projects.
Additionally, errors will likely appear when automation, conventions, and workflows are implemented. Since DAM is a live system and grows every time a file is added to the system. This leads to the accumulation of files, and even the AI might be unable to detect a duplicate or mislabeled file. Therefore, regular content auditing will eliminate duplicate files, clean naming issues while tracking unnecessary files, and fix errors in metadata.
Furthermore, using visuals and stock photos can lead to legal issues if these are accessed or embedded in campaigns without reserved rights. Interestingly, DAM platforms allow copyright management from the system directly. Proactive restrictions can be relayed to prevent licensed images from being assessed externally. Expiration dates can be set to ensure that the content is only used as intended.
Deploy DAM in Phases and Choose the Right Partner for Implementation
An agile DAM implementation approach is complex and involves integration with internal systems, data models, and naming conventions. A phased implementation allows businesses to mitigate project risks. Rolling out new groups in phases will allow marketers to establish quick wins and broaden the deployment to multiple departments by utilizing the initial step to help in the follow-on training.
At the same time, leveraging the right partner with reliable experience in implementation will streamline and automate processes by integrating and sharing data with other systems. This provides users with advanced tools like dedicated search templates with browsing and downloading capabilities.
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Develop an Understanding of Vendor Roadmap and Interact Regularly
Understanding the product roadmap and developing interaction with the vendors will help the businesses gain periodic briefings on the product procured through interactive forums such as customer advisory boards, webinars, and social groups.
Establishing an active customer advisory board will allow businesses to gain feedback on new market trends, changes in the process, and pain points. These feedbacks and market trends influence the new features in upcoming releases.
Customers who regularly interact with the vendor product team can provide specifics on the upcoming plans and the strategies to achieve them.
DAM has multiple efficiencies and ensures the digital assets’ productivity, organization, and brand consistency. These strategies prevent asset publishing that is off-brand or outdated. These practices protect the brand integrity minimizing the additional costs in cases of data loss and helping businesses manage and use the assets appropriately.
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