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B2B enterprises need to have effective metrics that measure the marketing success in place to improve the presales operations. Many businesses have vanity metrics in...

Marketers need course correction on their digital strategies, as the marketing industry is feeling the ripple effects of limited social interactions for the foreseeable...

With all of the changes it creates for new and deeper connections with clients, the digital revolution has ushered in a golden age of...

Marketing must monitor the right metrics and ensure that all of their marketing initiatives align with their business objectives to effectively measure performance over...

B2B sellers can offer a positive customer experience and increase customer loyalty and sales with the appropriate mix of tools and techniques, combining e-commerce...

The relationship between the Chief Information Officer (CIO) and the Chief Marketing Officer (CMO) has been discussed for some time, but with the recent,...

AI can be only as good as businesses that use it. Companies must consider how technology is used in the real world in terms...

While many marketers have updated and modernized their customer experience strategies to keep up with changing customer preferences, others still lack a unified customer...

Every marketer will agree that the COVID-19 crisis has served as a wake-up call for brands and enterprises in 2020. Marketers had to shift...

Digital marketing leaders focused on investing more into growth marketing, content marketing, and designs in this digital era. The need for agility as well as...