Digital marketing leaders focused on investing more into growth marketing, content marketing, and designs in this digital era.
The need for agility as well as speed has been crucial like never before with the rapid variations in consumer needs and preferences. Marketers have felt the obligation to adapt to emerging strategies and new areas of investments to keep up in this digitized marketplace.
As the marketing decision-makers look ahead in an unprecedented market, a new research study reveals that companies already have specific and prioritized areas of investment – which they are prioritizing for the coming days.
Canva, in association with HubSpot recently conducted the “Executive Marketing Leadership Survey” in order to understand the modern market scenario. The data indicated that the top areas where CMOs want to invest in are – content marketing, growth marketing, and design.
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According to the report – “Growth marketing has been a hot topic for several years now, but with online traffic growing during COVID-19, marketing leaders are focusing their efforts on converting traffic into leads while maintaining traffic levels over time…Growth marketing is no longer a niche subject—it’s a pillar of successful companies.”
Roughly 25% of the respondents reported that growth marketing is their company’s top-most focus as we advance. Besides, the marketing researchers noted that content marketing, in particular, is anticipated to grow in significance – with field marketing declining amid the ongoing pandemic.
Certainly, this crisis period is seeing a rapid pace to drive returns of investment. In fact, over the next 12 months, a vast majority of marketing leaders (40%) will be dedicated toacquiring new customers – reveals a new study by Altimeter.
The same report also suggests that nearly 39% of companies would be honing in on escalating revenue from their existing customers. Additionally, almost 52% of marketers want to add to the ability to personalize content for different customer segments, along with personas.
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It is no secret that the pandemic has dramatically impacted and disrupting consumer behavior in every possible aspect – including learning, entertainment, work, shopping, and wellbeing. Since digital adoption is driving steep acceleration, almost 28% of brands want to expand their capability to design and visualize operational omnichannel marketing campaigns.
Over time, the limitations surrounding the pandemic may be easing, but its impact on consumer behavior will continue to be felt for years to come. As a result, experts suggest marketers should prepare to respond nimbly and quickly to such changes – as they occur.
Clearly, if companies want to remain one step ahead amid the evolving time, they need new strategies and sharper data capabilities. This will effectively provide an instant gateway to relevant consumers, same-day access to detailed reporting while accessing high-quality data, and generating desired business valuation.
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