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Business uncertainty persists, and CMOs have a massive responsibility of redesigning their company strategy and marketing system In 2019, the average term of a CMO...

CMOs still trust their ‘gut’ feeling for creativity that will work. However, there is now the Data Creativity Score available that can better help...

The addition of new and improved technologies to the marketing technology stack is enabling businesses to engage with their customers across various touch points....

Intelligent enterprises know that social channels are where customers now devote their time, and social messaging channels have become a great way of reaching...

With video content marketing becoming a critical aspect of the marketing models, its advantage and economic viability are a must-have to most marketers. Video content...

Marketers in this digital marketplace consider credentials a critical element of their marketing strategies to keep up and running. Marketing is not only single business...

With customer experiences becoming an integral tool for successful business growth, experts dive deeper into possible strategies. B2B brands tend to include customer engagement as...

As the enterprise landscape continues to evolve with the acceleration of the digital transformation journey of enterprises, it has become key for them to...

In the bustling media world, consumer attention works at a premium. Amid the proliferation of tools and channels, and the tidal flow of content,...

With the rapid shift towards digitization and marketing channels, the B2B marketing ecosystem has drastically changed. The global pandemic has drastically shifted the way buyers-engage,...