YouTube has released its list of the best advertisements for 2023, along with some advice for marketers looking to capitalize on the major engagement trends these ads reflect.
A few of the tips are applicable to all campaigns and budgets, even though others are specific to celebrity partnerships and highly produced content. YouTube recommends that in order to optimize campaign targeting and performance, advertisers think about using AI tools.
“The average return on ad spend for YouTube Video Reach Campaign mixes powered by AI was 3.7 times higher than that of manually optimized campaigns.”
Read More: YouTube Shares Ad Tips Based on its Best-Performing Promotions of 2023
For more such updates follow us on Google News TalkCMO News.
