Amazon-owned streaming platform Twitch is reviving its Pog Picks livestream shopping event timed to the holiday season, according to a recent report. The U.S., Canada, the U.K., and Germany will all experience separate activations of the event.
Pog Picks is a series of gaming challenges and polls that showcases products from editorial picks and brand sponsorships. It is created by Twitch’s Brand Partnership Studio and hosted by Twitch streamers.
According to the press release, the holiday event has seen promising growth over the course of its existence. With its return, the streaming platform continues to stake its future on livestream shopping, despite a retraction in the strategy that is visible elsewhere.
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Read More: Twitch bets on livestream shopping with expanded holiday programming
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