Sutherland Acquires Augment CXM


Sutherland, a company that specializes in experience-driven digital transformation, recently announced that it had acquired Augment CXM, a provider of an AI-based customer experience platform.

The company said that acquisition is aimed to expand its offering of AI solutions and assist international brands in increasing productivity, enhancing customer satisfaction, and fostering loyalty and conversion. The technology used by Augment CXM furthers Sutherland’s commitment to providing global brands with compelling customer journeys by boosting human productivity with the best AI and intelligent automation.

The company asserts that by offering real-time AI-based insights and proposed answers, their use of “Human-in-the-Loop” AI training models combines AI capabilities with human intelligence to maximize performance.

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