Twitter has published the latest insights on the video ad strategy on its platform. Video tweets gain ten times more engagement, and promoted tweets with videos result in a reduction of cost-per-engagement by half. The insights were published in collaboration with IPG Media Lab and MAGNA Global. The social media platform recently researched different video ad formats based on factors like multi-format sequencing, exposure, ad frequency, etc.
The report has been published in three segments. The first segment focuses on multi-format in a single campaign, the second segment on exposure by format, and the third segment focuses on understanding video ad format strengths individually.