SponsorPulse, a provider of sponsorship intelligence, recently unveiled a new partnership that will enable North American brands to access its consumer data-driven Audience Network.
Sponsors of sports and entertainment can now access scalable audience insights thanks to a new partnership between Dynata and MiQ. First-party data platform Dynata, with a reach of 70 million consumers and businesspeople, is a part of the partnership. Brands can locate the appropriate audiences in the Audience Network thanks to the insights.
Then, through a collaboration with MiQ, a pioneer in programmatic media, campaigns are put into motion. Over 100 brands and agencies have benefited from SponsorPulse’s support of sponsorships since its launch in 2019.
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Read More: SponsorPulse expands data-driven sponsorships for brands
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