Sourcepoint and Horizon Media have teamed to give their clients access to Privacy Lens, Sourcepoint’s privacy measurement tool. Sourcepoint is the privacy compliance platform of record for the digital marketing industry.
By examining how media inventory providers adhere to consumer privacy laws like the CCPA and GDPR, Sourcepoint’s unique platform helps advertisers assure the quality of the material they deliver to consumers. Horizon Material intends to implement Privacy Lens as a special technique for managing and optimizing media across the entire scope of their programmatic business.
Horizon Media claims that its customers’ messages only show up in settings that are judged privacy compliant, brand safe, and appropriate by establishing data privacy guidelines and reviewing inventory sources.
